Société Alsacienne de Maroquinerie (SAMAR), a limited liability company with a share capital of 422,000 euros, registered with the Commercial and Companies Register of Saverne under number 676 180 060, with its registered office at 18 route de Dachstein, 67120 Molsheim, Telephone: +33 (0)3 88 38 16 44, processes personal data concerning you as a data controller in the context of the use of its website accessible at the following address: SAMAR respects privacy and protects the personal data of users of the services it offers on the site. This policy aims to inform site users of the methods of collection, processing, and use of their personal data and their rights regarding the protection of personal data in accordance with applicable regulations, particularly the law of January 6, 1978, relating to data processing, files, and freedoms, known as the "Data Protection Act." The information you provide to us or the questions you ask us through this site are exclusively intended for SAMAR and have been the subject of a declaration to the CNIL issued in accordance with Law No. 78-17 of January 6, 1978, relating to data processing, files, and freedoms. Declaration number: 1840250v0. Declaration date: March 4, 2015.

What categories of collected data do we process?

In the context of the use of the website, several types of personal data may be collected. The collected data mainly correspond to the following categories:

Credit card number if provided to SAMAR; Data relating to identity (title, last name, first name, email address, date of birth, etc.) This data is collected directly from you at your request. Mandatory data is indicated in the collection forms by an asterisk. In their absence, the service related to this collection cannot be provided by SAMAR.

For what purposes are the data collected?

SAMAR processes your data in whole or in part to facilitate your purchases, better understand you, and thus improve and personalize our services, particularly for:

Management and monitoring of inquiries made by Internet users and responses to be provided; Management and tracking of orders; After-sales service management; Site access reporting; Measurement of quality, satisfaction, and attendance; Newsletter subscription and commercial prospecting; If the user wishes to subscribe to the newsletter, SAMAR will use the name and email address to send the newsletter. The user has the option to provide SAMAR with additional information such as an address or phone number. In respect of privacy, SAMAR provides a means to unsubscribe.

If the user no longer wishes to receive newsletters and promotional communications, they can choose not to receive them by following the instructions included in each newsletter or communication, or by emailing

If the user chooses to use SAMAR's referral service to inform a friend about a product featured on the site, SAMAR will ask for the friend's name and email address. SAMAR will automatically send the friend a single email inviting them to visit the site. SAMAR does not retain this information and uses it solely for the purpose of sending this email once. Friends must contact SAMAR at so that their information can be deleted from the database.

To whom are they transmitted?

This data is mainly intended for:

Authorized services and personnel of the data controller; Furthermore, the data may be communicated to any authority legally authorized to know it, especially in the case of a judicial requisition by judicial, police, or administrative authorities. SAMAR may also provide users' personal information to companies that provide services to assist SAMAR in its activities, such as customer service and sending emails on behalf of SAMAR. These companies are authorized to use users' personal information only to provide these services to us. SAMAR will only share personal information with third parties as described herein. SAMAR does not sell personal information to third parties. Some collected data may be shared with partners for direct marketing purposes, subject to obtaining your consent. The collected data is intended for the site editor and its partners.

How long are the data retained?

SAMAR only retains your data for a duration necessary and proportional to the purpose for which it was collected.

Characteristics of social networks

The website includes social media features, such as the Facebook button. The user is informed that these functions may collect their IP address and may place a cookie to ensure the proper functioning of our site. Social media information is hosted by a third party. This information is governed by the privacy policy of the hosting provider.

What are your rights?

In accordance with the provisions of the law of January 6, 1978, you have the right to access, query, portability, and rectification of data concerning you. You also have the right to object, for legitimate reasons, to the processing of personal data concerning you and the right to object to the use of your data for direct marketing purposes. You also have the right to have your data rectified, completed, updated, locked, or deleted when it is inaccurate, incomplete, ambiguous, outdated, or when its collection, use, communication, or storage is prohibited. You also have the right to define directives regarding the conservation, erasure, and communication of your personal data after your death. In the event that certain sections are specifically addressed to minors and offer them the possibility of transmitting personal data to us, SAMAR will ask them to obtain the prior authorization of their parents. To exercise your rights, you can directly contact the department in charge of personal data within SAMAR by email at or by writing to the following address:

SAMAR – 18 route de Dachstein 67120 Molsheim, FRANCE

For reasons of confidentiality and protection of your personal data, we will need to identify you to respond to your request. For this, you will be asked to attach a copy of an official identity document, such as a driver's license or passport, to support your request. If your personal data is not accurate, complete, or up-to-date, please communicate the changes to the department indicated above. All requests will be processed promptly and in accordance with applicable law.


The security of users' personal information is important to SAMAR. In accordance with legal obligations, SAMAR keeps this information in secure conditions and for a limited time proportional to the purposes for which you have communicated it to us.

SAMAR follows generally accepted standards to protect the personal information submitted to it, both during transmission and once SAMAR receives it. However, no method of transmission over the Internet or electronic storage method is 100% secure. Therefore, SAMAR cannot guarantee its absolute security. If you have any questions about security on SAMAR's website, you can contact SAMAR at For any questions or complaints regarding the Data Protection Act or its practices, you can contact SAMAR at In the event of subcontracting part or all of a personal data processing, SAMAR contractually imposes on its subcontractors guarantees of security and confidentiality of personal data through technical measures to protect this data and appropriate human resources.


During a visit to the site, a cookie is installed on the user's terminal, subject to the choices and options resulting from the settings of their browsing software. What are cookies? Cookies are data used by a server to send status information to a user's browser, and by this browser to send status information to the originating server. Status information may include, for example, a session identifier, language, expiration date, response domain, etc. Cookies allow the preservation, during the validity period of the relevant cookie, of status information when a browser accesses different pages of a website or when this browser subsequently returns to this website. Only the issuer of a cookie can read or modify the information contained in it.

What are the different types of cookies? There are different types of cookies:

Session cookies that disappear as soon as the user leaves the site; Permanent cookies that remain on the terminal until their lifespan expires or until they are deleted using browser features. Why does SAMAR use cookies? There are so-called cookies:

"Essential" cookies that are essential for smooth navigation; "Functionality" cookies that provide an optimal browsing experience for the user; "Performance" cookies that understand user behavior to improve navigation on the site; "Interaction" cookies, allowing the user to express themselves in connection with SAMAR's products, especially on social networks; "Targeting" cookies that record user preferences regarding products and purchases. In this case, the main purposes of cookies are to:

Remember information entered or requested via forms filled out by the user on our site; Count visitors and identify how they use the site; Count and differentiate visits; Enable access to reserved areas (user's personal space) through identifiers or data previously communicated by the user; Identify which site or search engine and by what search expression the user arrived on the site; Conduct statistics and analyses of attendance and use of the site for its improvement; Adapt the display according to user preferences; Manage security; Relevance of online advertising and advertising targeting by adapting ads to user navigation. Which cookies are used? The cookies used on the site are:

SAMAR's cookies; Cookies from third parties limitedly chosen by SAMAR for specific purposes; Cookies from social networks. Consent during the first visit to the site During your first visit to the site, the user is asked whether to accept or refuse cookies, requiring the user's consent before installing cookies on the user's equipment. If the user refuses cookies, a refusal cookie will be inserted into their terminal so that SAMAR records the information that they do not want any cookies to be installed. However, it should be noted that if the refusal cookie is deleted, SAMAR's cookies will be installed again on the user's terminal. If the user consents, the cookies used by SAMAR will be installed on their terminal. The user can change their choice at any time:

Either by deleting the refusal cookie; Or through the various means described in the "Cookie Management" section. Cookie Management The user has several options for managing cookies. They can choose at any time to express and modify their cookie preferences through the means described below. Indeed, while most browsers are set by default to accept the installation of cookies, the user has the option, if they wish, to choose to accept all cookies, reject them systematically, or choose the ones they accept based on the issuer. The user can also configure their browser to accept or reject cookies on a case-by-case basis before they are installed. They can also regularly delete cookies from their terminal via their browser. They should not forget to configure all browsers on their different terminals (tablets, smartphones, computers, etc.). For cookie and choice management, the configuration of each browser is different. It is described in the browser's help menu, which will allow the user to know how to modify their cookie preferences.

Disabling cookies could prevent the use or access to certain features of the site.

Update of this Privacy Policy This privacy policy is subject to change or modification at any time by SAMAR. You are invited to consult it regularly. Last modification: May 24, 2018.